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I don’t think London Museum were trying to please anyone. The pooing pigeon feels like it was crafted first and foremost to get people talking, to publicise the new brand. I think they fully expected people would mock it. If you go to their site now, the pigeon is lacking its excrement. I think the idea is that they’ll play about with the logo, like a Google Doodle, and the poo was just a first, publicity generating iteration. That’s my take anyway.

Keep up the good work Maxwell. Very much enjoying your newsletter.

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