Collaborate with maxwell museums
Collaborate with maxwell museums
Speak to a museum-loving audience, and support the work of this newsletter through sponsorship
maxwell museums curates the stories and voices shaping the world of museums, galleries, heritage and art
This is the digestible email newsletter keeping nearly 4,400 global museum and art insiders up-to-date.
First created in 2018, it has become a must-read source of news, interviews and inspiration.
84% of subscribers work in the museums, gallery, art and heritage sectors.
Others work in adjacent industries such as arts journalism, PR or the civil service. Many of them are leaders in their fields.
What unites them all is they are big consumers of art and culture both in and out of work life — they want to know what’s going on, and what they need to know.
Above all, they are sophisticated, curious and culture-savvy.
This is your opportunity to put yourself at the front of their minds — and at the top of their personal email inbox.
Don’t just take my word for it
🥇 In 2023, my newsletter was named as one of the world’s best Substack newsletters by the Observer newspaper.
🥇 In 2021, it was named one of the 20 Best Culture Newsletters by art bible Elephant magazine.
💻 In 2024, I’ve been featured in BBC News, Time Out , Euronews, ArtNet News and Hypebeast
High-profile figures regularly contribute to the newsletter too.
Recent names include Lord Ed Vaizey, Jenny Waldman (Director of Art Fund) and Nicholas Cullinan (Director of the National Portrait Gallery).
A remarkable 98% of readers would recommended maxwell museums to a friend or colleague (or they already have done).
Where do readers work?
My subscribers work for a huge range of organisations and businesses connected to museums and the wider cultural industries, including:
The British Museum
V&A
The Department for Culture, Media and Sport
Art Fund
Science Museum
Sir John Soane’s Museum
Museum of London
Hepworth Wakefield
V&A Dundee
The Royal Collection Trust
Westminster Abbey
National Portrait Gallery
The National Gallery
Arts Council England
Historic England
The Times
The Sunday Times
The Daily Telegraph
The Observer
The Guardian
The Art Newspaper
+ HUNDREDS MORE!
Where are readers based?
maxwell museums is read in 83 countries around the world.
63% of subscribers are based in the UK 🇬🇧 11% are in the USA 🇺🇸 6% are in France 🇫🇷
What do readers say?
“I love maxwell museums for my weekly dose of all things arts, culture and of course museums! Maxwell brings together all the big stories & regular insightful interviews with the movers and shakers of the day in a snappily written newsletter that is perfect to read with a cuppa. I totally recommend it for all curators, or anyone working in the arts!”
Sushma Jansari, Tabor Foundation Curator South Asia at the British Museum
“The arrival of the maxwell museums newsletter is a highlight of the working week (and beautifully timed for late Friday afternoon). There is always a story or two that I have missed and I love the ‘insider’ take on the issues of the day. Essential reading for all those working in, or interested in, the arts sector.”
Hannah Boulton, Communications and Audience Director at the Royal Collection Trust
My sponsors
Previous sponsors have included:
The Black Country Living Museum
The Brunel Museum
blooloop V-Expo
Museum Bookstore
Better Lemon Creative Audio
“We were more than happy to support your newsletter and found the whole process very easy and straightforward, so, thank you.”
Alice Read, Digital Marketing Manager at the Paul Mellon Centre for Studies in British Art
What are the open and click rates?
The average open rate in September 2024 was 47.2%, with an average view of each edition of 4,400.
In September 2024, an average of 14% of people who opened an email clicked on a link.
How you can get involved
There are two types of newsletter edition:
Every Friday, readers get a carefully-curated edition featuring news from the UK and around the world. It’s designed to be a full digest for busy people.
Every fortnight (on a Wednesday), readers enjoy a major interview with a high-profile name, offering unparalleled insight and behind-the-scenes info. Alongside this are highly-curated recommendations and a new opinion column by guest writers: the 250 Take.
Title Sponsorship
The core way you can partner with maxwell museums is Title Sponsorship.
This sees you as the sole sponsor for one of the above editions.
Your brand — name, logo and link — are placed at the top of the newsletter (“In partnership with”) meaning you’re seen by every single reader.
Then you get 100-150 words of native content. Created by me, based on content by you, it appears ahead of all core content, maximising the number of eyeballs.
It includes a call-to-action link. An image can also be included for an additional fee.
This is the perfect placement to increase awareness, and to align with my well-loved publication supporting the museum, heritage and arts sectors.
The most successful sponsorships are run across multiple editions. I can create you a bespoke package for you.
Secondary placement options
In addition to Title Sponsorship, you can increase the impact of your partnership with me by including the below placements as part of your sponsorship package.
Featured Advert
You will enjoy one of two sponsored mentions in the popular ‘Best of the Rest’ section.
This is the final section, and draws the most clicks of the newsletter. Placement here is great for lead magnets, strong hooks, discounts or content promotion.
You advert features a one word headline, up to 30 words of native copy, and a call-to-action link.
Hot List Promoted Listing
maxwell museums’ Hot List offers a curated round up of what’s new to see, do, watch, read and more. Place your product, content or event alongside this editorially-selected list.
You will enjoy up to 40 words of native content and a link.
How do I find out more?
Just email me at hello@maxwellmuseums.com and we can chat about your needs, how I can help, and what I can offer.