Sponsorship and advertising in maxwell museums
Sponsorship and advertising in maxwell museums
Speak to a museum-loving audience, and support the work of this newsletter
Reach 2,000+ people who love museums, galleries, art and heritage.
Over 2,000 people subscribe to maxwell museums. Most are professionals in the above sectors.
Others work in adjacent industries such as journalism, PR or the civil service. They’re all passionate about what’s going on in global culture.
This is your opportunity to put yourself at the heart of their personal inbox.
maxwell museums was first created in 2018 and has become a must-read source of news, interviews and inspiration.
In 2021, the newsletter was named one of the 20 Best Culture Newsletters by art bible Elephant magazine.
98% of readers would recommend this newsletter to a friend or colleague, or they already have.
Every Friday readers get a carefully-curated edition featuring news from the UK and around the world. It’s designed to be a full digest for busy people. And you can be part of it.
What is the open rate?
So far in 2023, the average open rate of each edition is 47%. With online readers and shares, each email gets a minimum 1,400 views.
Where do readers work?
My subscribers work for a huge range of organisations and businesses connected to museums and the wider cultural industries. Many work in museums themselves, but they are also drawn from the worlds of journalism, PR, the civil service and beyond. Here are some of the organisations my subscribers work at:
The British Museum; The V&A; Art Fund; The Science Museum; Sir John Soane’s Museum; the Museum of London; Hepworth Wakefield; V&A Dundee; The Times; The Sunday Times; The Daily Telegraph; The Observer; The Guardian; The Art Newspaper; Department of Culture, Media and Sport; Arts Council England; The Royal Collection Trust
Where are readers based?
maxwell museums is read in 61 countries around the world.
59% of subscribers are based in the UK. 14% are in the USA. 9% read it in France.
What do readers say about you?
I love maxwell museums for my weekly dose of all things arts, culture and of course museums! Maxwell brings together all the big stories & regular insightful interviews with the movers and shakers of the day in a snappily written newsletter that is perfect to read with a cuppa. I totally recommend it for all curators, or anyone working in the arts!
Sushma Jansari, Tabor Foundation Curator South Asia at the British Museum
The arrival of the maxwell museums newsletter is a highlight of the working week (and beautifully timed for late Friday afternoon). There is always a story or two that I have missed and I love the ‘insider’ take on the issues of the day. Essential reading for all those working in, or interested in, the arts sector.
Hannah Boulton, Head of Communications and Engagement at the Royal Collection Trust
Who has advertised with you?
Previous advertisers have included:
The Black Country Living Museum, The Brunel Museum, blooloop V-Expo, Rebuilding Heritage, Museum Bookstore
What placements do you offer?
Title Sponsorship
You will be the sole sponsor for that week’s Friday edition. You will hold a prominent sponsor placement seen by every reader.
This is the perfect mix of brand awareness and lead generation.
By partnering with maxwell museums as a sponsor, you are able to speak directly to our audience — readers who have a very strong connection museums, galleries, heritage and art. You will be associated with a brand that has a deep commitment to these sectors.
Here’s what you get:
● “In partnership with” logo at the top of the email, that links out
● 150 words native content. Created by me, based on drafts by you. I’ll help you align with my brand and maximise engagement. It will include links out to your content
● Guaranteed minimum 1,400 impressions
‘Best of the Rest’ Advert
You will enjoy a tweet-length sponsored mention in the popular ‘Best of the Rest’ section. This is one of the most-clicked sections of the newsletter. Placement here is great for lead magnets or strong hooks.
Here’s what you get:
● The final story in the section, with a link
● Up to 25 words of native copy, with a two-word bolded headline
● Guaranteed minimum 1,400 impressions
What is your standard package I can buy?
The TGIF Package. You will feature in all four Friday newsletters in a calendar month, across both placement types.
● Two Title Sponsorships (logo + 150 word copy)
● Two Best of the Rest Adverts (25 word copy)
● Copywriting included, you review and request revisions
● Guaranteed 5,600 impressions over 4 emails (minimum 1,400 readers per email)
● The mix of placements helps tackle ad blindness and maximises brand awareness and click throughs
● Price: £200
How do I buy?
Just email me at hello@maxwellmuseums.com. I’ll let you know available dates for the TGIF package.
Need a custom offer, with a different mix of placements, tailored for your goals and budget? Get in touch on the above email and I’d be happy to chat.